Positioning: The Battle for Your Mind

Authors: Al Ries, Jack Trout

Marketing & Sales Preview Book link to amazon

Key Ideas

1. Positioning is not what you do to a product, but what you do to the mind of the prospect. It is how the customer perceives and remembers your brand or product. This perception is based on various factors such as advertising, packaging, pricing, and the way the product is positioned in comparison to competitors.

2. Successful positioning requires focusing on a single attribute or benefit that differentiates your product from others in the market. By narrowing down your focus, you can create a clear and compelling message that resonates with your target audience.

3. It is essential to defin....
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Quiz

1. What is positioning?

A marketing strategy to differentiate a product in the mind of the consumer

The physical placement of a product in a store

The process of pricing a product

The design of a product

2. Why is it important to focus on a single attribute or benefit in positioning?

To make the product more expensive

To create confusion among consumers

To create a clear and compelling message

To target multiple audiences

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