Key Ideas

1. The name is the most important aspect of a brand. It's the first thing people hear or see, and it should convey the essence of the brand.
2. A brand should focus on a single word or concept to create a strong and clear message.
3. The law of color: Brands should choose a color that stands out and is easily recognizable.
4. Brands should differentiate themselves from competitors by owning a word in the consumer's mind.
5. A brand should stand for something in the mind of the consumer.
6. The most powerful brands tap into the emotions of the consumer.
7. Brands should focus on being the....
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Quiz