The Power of Habit: Why We Do What We Do in Life & Business

Authors: Charles Duhigg

Marketing & Sales Management & Leadership Motivational Money Productivity Happiness Career Psychology Preview Book link to amazon

Key Ideas

1. Habits can be changed through an understanding of the habit loop and the three components that make it up: the cue, the routine, and the reward.

2. The cue is the trigger that tells our brain to go into automatic mode and initiate a specific behavior. Understanding cues is essential to changing habits.

3. The routine is the behavior itself, the action that we take in response to the cue. By identifying the routine, we can begin to understand our habits.

4. The reward is the positive reinforcement our brain receives after completing the routine. Identifying the reward is key to changing h....
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Quiz

1. What are the three components that make up the habit loop?

Cue, routine, reward

Trigger, action, reinforcement

Thought, behavior, consequence

Habit, action, result

2. What is the cue in the habit loop?

The behavior itself

The positive reinforcement

The trigger that tells our brain to initiate a specific behavior

The negative consequence of the behavior

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