Key Ideas

1. The Long Tail is a concept that describes the shift in business from a focus on a small number of 'hits' to a large number of niche products. This is made possible by the democratization of production and distribution.

2. The Long Tail is fueled by the internet, which allows for the infinite shelf space of digital products and the ability for consumers to easily discover and access niche products.

3. The Long Tail creates new opportunities for businesses to profit from the 'misses' or niche products that were previously ignored by traditional retailers.

4. The internet enables the Long T....
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Quiz