The Innovator's Solution

Authors: Clayton Christensen, Michael Raynor

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Key Ideas

1. Disruptive innovation is necessary for companies to succeed in a changing market. This means creating products or services that are simpler, more convenient, and more affordable than existing solutions.

2. Successful companies focus on the job the customer needs to get done, rather than the specific product or service.

3. Companies should create a portfolio of innovation initiatives, including both disruptive and sustaining innovations.

4. Companies should aim to become the best at what they do, rather than trying to be everything to everyone.

5. It is important for companies to underst....
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Quiz

1. What is disruptive innovation?

Creating products or services that are simpler, more convenient, and more affordable than existing solutions.

Improving upon existing products or services to meet customer needs.

Copying the successful products or services of competitors.

Investing in established and proven markets.

2. What should companies focus on when developing innovative solutions?

The specific product or service being developed.

The job the customer needs to get done.

The cost of production and distribution.

The opinions and feedback of industry experts.

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