The Innovator's Dilemma

Authors: Clayton Christensen

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Key Ideas

1. Disruptive innovation challenges established companies

The book argues that established companies often struggle to adapt to disruptive innovations because they are focused on sustaining their existing business models. Disruptive innovations introduce new products or services that are simpler and more affordable, initially targeting the low-end or niche markets. However, over time, these disruptive innovations improve in performance and begin to challenge the established companies in the mainstream market.

2. Sustaining innovations vs. disruptive innovations

Christensen distinguishes bet....
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Quiz

1. What is the innovator's dilemma?

A challenge faced by established companies in responding to disruptive innovations

The concept of balancing incremental and radical innovation

The difficulty of understanding customer needs

The importance of organizational structure

2. What are sustaining innovations?

Innovations that create entirely new markets and value networks

Incremental improvements to existing products or services

Innovations that target non-consumers or underserved customers

Innovations that challenge market leaders

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