Key Ideas

1. Selling is no longer limited to salespeople

In the past, the concept of selling was mostly associated with salespeople. However, Daniel H Pink argues that selling is a fundamental part of our everyday lives, regardless of our occupation or role. We are constantly persuading, influencing, and convincing others to adopt our ideas and perspectives.

2. The ABCs of selling have changed

Traditionally, selling was all about 'Always Be Closing.' However, Pink suggests that in today's world, the focus should be on 'Attunement, Buoyancy, and Clarity.' Being empathetic, resilient, and clear in ....
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Quiz