Key Ideas

1. The internet has changed the way marketing and PR work. Traditional methods are no longer effective.

2. Instead of interrupting people with ads, marketers should focus on creating valuable content to attract their target audience.

3. The new rules of marketing and PR are based on understanding buyer personas and delivering content that meets their needs.

4. Social media platforms provide an opportunity to engage with customers and build relationships.

5. Traditional media is still important, but it should be used in conjunction with online channels.

6. The internet allows for real-time....
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Quiz