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Creativity, Inc. (The Expanded Edition)

Authors: Ed Catmull, Amy Wallace

Entrepreneurship Preview Book link to amazon

Key Ideas

1. Building a creative culture: The book emphasizes the importance of building a culture that encourages and nurtures creativity. Catmull shares his experiences and insights on creating an environment where people feel safe to take risks and express their ideas.

2. Overcoming the fear of failure: Catmull discusses the fear of failure as a major obstacle to creativity. He explains how Pixar embraces failure and uses it as a stepping stone for growth and improvement.

3. Encouraging open communication: The book emphasizes the importance of open and honest communication within an organization. C....
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Quiz

1. What is one of the key ideas in 'Creativity, Inc.'?
2. What does Catmull emphasize in regards to failure?
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