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The Lean Startup

Authors: Eric Ries

Entrepreneurship Marketing & Sales Preview Book link to amazon

Key Ideas

1. The Lean Startup is a method for developing businesses and products through a scientific approach.

2. The ultimate goal of a startup is to maximize learning, not profit.

3. Startups should prioritize validated learning over traditional planning.

4. The Build-Measure-Learn feedback loop is the fundamental driver of the Lean Startup method.

5. The first step of the Build-Measure-Learn loop is the Minimum Viable Product (MVP).

6. The MVP is the smallest possible experiment that can validate or invalidate a hypothesis.

7. The Build phase focuses on creating the MVP as quickly as possible.....
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Quiz

1. What is the ultimate goal of a startup according to the Lean Startup method?
2. What is the first step of the Build-Measure-Learn feedback loop?
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