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Crossing the Chasm, 3rd Edition

Authors: Geoffrey A. Moore

Entrepreneurship Marketing & Sales Technology Preview Book link to amazon

Key Ideas

1. The Technology Adoption Life Cycle

Geoffrey A. Moore introduces the concept of the Technology Adoption Life Cycle, which explains how new technologies are adopted by different groups of customers. The cycle includes five main groups: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Understanding this cycle is crucial for successfully launching and marketing new products.

2. The Chasm

The chasm is the critical gap between the Early Adopters and the Early Majority. This is the most challenging stage for a technology company, as the product needs to cross this chasm ....
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Quiz

1. What is the key concept introduced by Geoffrey A. Moore to explain how new technologies are adopted by different groups of customers?
2. What is the most challenging stage for a technology company, according to Moore?
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