Key Ideas

1. The technology adoption life cycle

In Crossing the Chasm, Geoffrey A. Moore introduces the concept of the technology adoption life cycle, a bell curve that represents the various groups of customers that adopt a new technology or product. These groups include innovators, early adopters, early majority, late majority, and laggards.

2. The chasm

The chasm refers to the gap between the early adopters and the early majority in the technology adoption life cycle. It is a critical phase for a product or technology, as it determines whether it will become a mainstream success or fail.

3. Bowli....
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Quiz