Key Ideas

1. The book 'The ALL NEW Don't Think of an Elephant!' by George Lakoff explores political framing and communication.

2. Lakoff argues that political language and frames shape how we perceive and understand issues.

3. Frames are mental structures that shape our thinking and understanding of the world.

4. Conservatives have been more effective in using frames to communicate their values and policies.

5. Progressives need to understand and use effective framing to promote their values and policies.

6. The book discusses the importance of understanding moral and conceptual frames.

7. Lakoff ....
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Quiz