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Guerrilla Marketing

Authors: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

Marketing & Sales Preview Book link to amazon

Key Ideas

1. The power of guerrilla marketing is in its unconventional and low-cost strategies. Guerrilla marketing uses creativity and imagination to reach and engage target audiences effectively.

2. Guerrilla marketing is about understanding the mindset of consumers and finding unique ways to grab their attention without overwhelming them with traditional advertising.

3. Guerrilla marketing requires businesses to think outside the box and take risks. It often involves non-traditional methods such as street art, flash mobs, and viral campaigns.

4. The key to successful guerrilla marketing is to crea....
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Quiz

1. Which of the following best describes the power of guerrilla marketing?
2. What does guerrilla marketing focus on?
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