Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Authors: Joe Pulizzi

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Key Ideas

1. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

2. Epic content marketing requires developing a content marketing mission statement that articulates the target audience, the desired outcome, and how the content will be delivered.

3. To tell a different story, brands must find a unique perspective and position themselves as a trusted resource in their industry.

4. Breaking through the clutter requires creating high-quality, valuable content that stands....
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Quiz

1. What is content marketing?

A. A strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

B. A method of advertising that focuses on paid promotions and traditional marketing channels.

C. A technique that involves creating random content without any specific goals or objectives.

D. A strategy that only focuses on self-promotion and product advertising.

2. Why is it important to develop a content marketing mission statement?

A. It helps outline the content strategy's target audience and desired outcome.

B. It is a legal requirement for all businesses to have a mission statement.

C. It helps secure funding for content marketing initiatives.

D. It is an unnecessary step that can be skipped.

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