Key Ideas

1. The concept of the affluent society

In his book, Galbraith introduces the concept of the affluent society, which refers to a society where the production of goods and services exceeds the basic needs of the population.

2. The rise of consumerism

Galbraith argues that in the affluent society, consumerism becomes the driving force of the economy, and the desire to acquire material possessions supersedes the desire for public goods.

3. The influence of advertising

Galbraith discusses how advertising plays a crucial role in shaping consumer desires and creating artificial wants.

4. The ro....
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Quiz