Key Ideas

1. Customer satisfaction is not enough - businesses should aim to create raving fans.

In Raving Fans, Blanchard and Bowles argue that simply satisfying customers is not enough in today's competitive market. Businesses should aim to create raving fans, customers who are not only satisfied but also enthusiastic about the product or service. By focusing on creating raving fans, businesses can differentiate themselves and build a loyal customer base.

2. Raving fans are created through exceptional service and meeting customer needs.

The authors emphasize that exceptional service and consistently....
.....

Quiz