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The Tipping Point

Authors: Malcolm Gladwell

Communication Skills Society & Culture Preview Book link to amazon

Key Ideas

1. The Tipping Point is the moment when an idea, trend, or behavior becomes widespread.

2. The Tipping Point is influenced by three factors: the Law of the Few, the Stickiness Factor, and the Power of Context.

3. The Law of the Few states that a small number of individuals, known as connectors, mavens, and salesmen, have a disproportionate impact on spreading ideas.

4. Connectors are people with a large network of social connections who effortlessly introduce people to new ideas.

5. Mavens are highly knowledgeable individuals who enjoy sharing their expertise and recommendations.

6. Sales....
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Quiz

1. According to Malcolm Gladwell, the Tipping Point is the moment when an idea, trend, or behavior becomes _________.
2. What are the three factors that influence the Tipping Point?
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