Key Ideas

1. The E-Myth: The entrepreneurial myth is the mistaken belief that most small businesses are started by entrepreneurs when in fact they are started by technicians.

2. The Fatal Assumption: The fatal assumption is the belief that if you understand the technical work of a business, you understand the business that does that technical work.

3. The Entrepreneur, the Manager, and the Technician: Every small business owner must play three different roles—the entrepreneur, the manager, and the technician.

4. Working on the Business, Not Just in It: It is essential for a small business owner to ....
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Quiz