Key Ideas

1. The power of saying 'yes'
Saying 'yes' to a small request can increase the likelihood of saying 'yes' to a larger request.

2. The effectiveness of social proof
People are more likely to say 'yes' when they see that others have done the same.

3. The influence of authority
People are more likely to comply with a request when it comes from someone perceived as an authority figure.

4. The scarcity principle
People perceive scarce resources to be more valuable and are more motivated to say 'yes' to retain or obtain them.

5. The power of commitment and consistency
Once people ma....
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Quiz