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The Social Organism

Authors: Oliver Luckett, Michael J. Casey

Technology Preview Book link to amazon

Key Ideas

1. Social media is a living organism that behaves like an organism with self-perpetuating traits. It grows, adapts, and evolves.

2. The rise of social media has led to the emergence of a new global consciousness, where people across the world can connect and influence each other.

3. In the social media ecosystem, attention is the primary currency. The more attention a post or individual receives, the more influential they become.

4. Social platforms, like Facebook and Twitter, are not neutral platforms but active participants that shape and mold the behavior of their users.

5. Social media....
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Quiz

1. What is the primary currency in the social media ecosystem?
2. What is the main characteristic of social media platforms according to the authors?
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