Key Ideas

1. Marketing is the art and science of identifying and satisfying customer needs.

Marketing is the process of creating, communicating, and delivering value to customers. It involves identifying customer needs and wants, understanding the competitive landscape, and developing strategies to effectively reach and satisfy customers.

2. Marketing should be customer-centric.

Successful marketing is focused on the needs and wants of the customer. It involves creating products and services that meet customer needs, developing effective marketing communications that resonate with customers, and deli....
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Quiz