Key Ideas

1. The E-Myth Revisited emphasizes the importance of working on your business, not in it. This means focusing on the systems and processes that run your business rather than getting caught up in day-to-day tasks.
2. The book introduces the concept of the Entrepreneurial Myth, which is the mistaken belief that most small businesses are started by entrepreneurs. In reality, most small businesses are started by technicians who have technical skills but lack the knowledge and mindset of an entrepreneur.
3. The three roles in any small business are the technician, the manager, and the entrepreneu....
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Quiz