Nudge

Authors: Richard H. Thaler, Cass R. Sunstein

Key Ideas

1. Libertarian paternalism: The book introduces the concept of libertarian paternalism, which suggests that it is possible for institutions to nudge people towards making better choices while still respecting their freedom of choice.

2. Nudges: Nudges are small changes in the environment that can influence people's behavior without limiting their options. Thaler and Sunstein argue that by designing the choice architecture effectively, policymakers can nudge individuals towards better decisions.

3. Humans are prone to biases: The authors highlight the numerous cognitive biases that affect hum....
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Quiz

1. What is libertarian paternalism?

A concept that suggests institutions can nudge people towards better choices while respecting their freedom.

An authoritarian approach to decision-making.

A theory that promotes complete individual freedom without any intervention.

A principle that emphasizes individual responsibility without any external help.

2. What are nudges?

Small changes in the environment that influence people's behavior without restricting their options.

Forcing individuals to make certain choices against their will.

Completely eliminating choices to prevent decision-making errors.

Manipulative tactics used by policymakers to control behavior.

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