Key Ideas

1. Pre-suasion is the process of arranging for recipients to be receptive to a message before they encounter it. It involves setting the stage for what is to come in order to increase the likelihood of persuasion.

2. The key to effective pre-suasion is to focus on the recipient's state of mind, rather than the content of the message.

3. Attention is a scarce and valuable resource, so it is important to grab the recipient's attention at the right moment and hold it throughout the persuasion process.

4. Cialdini introduces the concept of a 'privileged moment' - a moment of peak attention and ....
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Quiz