Key Ideas

1. UnMarketing is a book written by Scott Stratten and Alison Kramer that promotes a non-traditional approach to marketing.

2. The authors believe that traditional marketing tactics, such as advertising and cold calling, are ineffective and alienate customers.

3. UnMarketing advocates for building relationships with customers through authenticity and trust.

4. The book emphasizes the importance of engaging with customers on social media platforms and responding to their feedback.

5. The authors argue that customer service is a form of marketing and should be a top priority for businesses.
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Quiz