Key Ideas

1. Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who want to get them.

2. Interruption marketing, which pushes messages at people whether they want them or not, is becoming less effective.

3. Permission marketing is based on the concept of getting the consumer's consent to receive marketing messages.

4. Building a permission asset is crucial for permission marketing.

5. The cost of acquiring each permission can vary, but it is essential to focus on the long-term value gained from each permission.

6. In permission marketing, trus....
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Quiz