The Age of Surveillance Capitalism

Authors: Shoshana Zuboff

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Key Ideas

1. Surveillance capitalism is a new economic system based on the commodification and control of personal data. It treats human experience as a raw material for extraction and profit.

2. Surveillance capitalism operates through the collection, analysis, and utilization of personal data in order to predict and modify human behavior.

3. The primary goal of surveillance capitalism is to generate and sell predictions of future human behavior.

4. Surveillance capitalism relies on the pervasive surveillance of individuals, both online and offline, through technologies such as smartphones, smart sp....
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Quiz

1. What is surveillance capitalism?

A new economic system based on the commodification and control of personal data.

An ideology promoting surveillance as a means to protect national security.

A political movement advocating for increased surveillance of individuals.

A theory about the relationship between capitalism and surveillance.

2. How does surveillance capitalism operate?

Through the collection, analysis, and utilization of personal data.

By distributing resources based on individual's social media activities.

Through the direct monitoring of individuals' thoughts and emotions.

By promoting transparency and consent in data collection.

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