Start with Why

Authors: Simon Sinek

Entrepreneurship Marketing & Sales Personal Development Communication Skills Management & Leadership Motivational Productivity Career Preview Book link to amazon

Key Ideas

1. The golden circle: In his book, Simon Sinek introduces the concept of the golden circle, which consists of three concentric circles: why, how, and what. He argues that successful leaders and organizations start with why, which represents the purpose, cause, or belief driving their actions. How and what are secondary, representing the processes and products.

2. The power of why: Sinek emphasizes the importance of starting with why as it creates a sense of purpose and inspires others. When people understand the why behind what they do, they are more motivated and committed to their work.

3.....
.....

To access all key ideas and much more, get Premium.

Quiz

1. What is the concept introduced by Simon Sinek in his book?

The Golden Triangle

The Golden Circle

The Golden Spiral

The Golden Line

2. Why does starting with why create a sense of purpose?

Because it provides detailed instructions

Because it taps into the limbic brain

Because it focuses on short-term goals

Because it emphasizes products

To access all questions from the quiz, get Premium.

Preview Book